Jeans for Genes Day - 18th September 2015

Celebrate 20 years of Jeans for Genes Day!

Sign up at jeansforgenesday.org and do something extraordinary in jeans 
 
A SEA OF DENIM SWEEPS ACROSS THE COUNTRY AS PEOPLE GEAR UP FOR JEANS FOR GENES DAY!

Jeans for Genes Day is celebrating its 20th year of fundraising for children with genetic disorders on Friday 18th September 2015 and this year a host of celebrities are backing the campaign!

It is estimated that 1 in 25 children is affected by a genetic disorder and 30,000 babies and children are newly diagnosed in the UK each year. Some genetic disorders are apparent at birth while others are diagnosed at different stages throughout childhood, and sometimes into adulthood. 

Jeans for Genes Day has been raising funds to help children affected by some of the most serious and life-threatening genetic disorders. Over the last 20 years, a sea of denim has crept across the UK as the British public have taken up the Jeans for Genes Day banner and helped raise over £40million

For two decades, some of our supporters haven’t just donned their denim for Jeans for Genes Day, they have gone that extra mile to help our cause by raising money through doing something daft or brave – but always memorable. This inspired us, in our 20th year, to reach out to our celebrity friends and supporters and encourage the nation to get involved by doing something extraordinary in jeans. 

Caroline Harding, Chief Executive of Jeans for Genes Day says: ‘We have been overwhelmed by the support for Jeans for Genes Day over the last 20 years. Just be wearing jeans and making a donation, people have already helped us to raise millions of pounds to provide vital care and support for children with genetic disorders. To mark our 20th anniversary, we’re asking people to go the extra mile in helping us to improve the lives and experience of children and families affected by genetic disorders.’

Throughout September we expect to see denim fever sweep across the country as high profile celebrities, organisations and schools take on a denim related challenge, and encourage people to get involved. These extraordinary activities will be led by a team of synchronised swimmers in jeans, a ballet house performing Swan Lake in jeans and people going extreme and bungee jumping in double denim.

In addition to these extraordinary activities, high-end domestic appliance manufacturer Miele will be showing their support with a pop-up laundrette on Newburgh Street, just off London’s famous Carnaby Street from 14 to 18 September. The pop-up laundrette will play host to former Rugby player and Strictly Come Dancing heartthrob Thom Evans recreating the famous Nick Kamen scene from the iconic 1985 Levi’s advert, amongst other exciting activities. 

Also, from the beginning of September, London based department store, Fenwick of Bond Street, will be offering customers the chance to upgrade their purchase with their in-house Denim Atelier from 14-18 September, inviting shoppers to customise any denim garments purchased before showcasing them on Jeans for Genes Day.  The Bond Street based department store will also have a dedicated denim shop window, alongside selling this year’s limited edition campaign tshirt.

This year’s fashion t-shirt which boasts a hand drawn design and the ‘Jeans for Genes’ strapline was designed by 20 year old Edinburgh College of Art Illustration student Elle McKee and selected as the winner by a team of fashion experts who were impressed by its simple, yet wearable, design. The winning tee has already been snapped on celebrities including Kate Moss, Emma Bunton, Katie Price, Caroline Quentin, Coleen Rooney, Lucy and Tiffany Watson, amongst many others. Elle says: “I am absolutely thrilled to be picked and I’m really excited to be part of raising money and awareness for Jeans for Genes, it’s such a wonderful charity.”
The limited edition fashion t-shirt is available now at jeansforgenes.org/shop for £20.

Do something extraordinary in jeans by celebrating 20 years of Jeans for Genes Day.

To sign up for a FREE fundraising - click here:  http://www.jeansforgenesday.com/register